Social Media Campaigns

Seasonal Messaging to Designed to Drive Uptake

To help keep COVID-19 top-of-mind, we’ve developed four original social media campaigns that you can download and share on your social media platforms throughout the year.

Each of these social media toolkits includes:

• Downloadable graphics for easy upload to any platform
• Copiable post copy to include with the social media graphics
• A posting guide that maps the graphics with their corresponding post copy
• Guidance on the best time to post for each platform

Illinois Summer Safety Social Media Campaign

Share a wide range of approachable, welcoming, and easy-to-read posts designed to remind the Illinois communities you serve that COVID-19 doesn’t go away in the summer months. This campaign includes seven graphics you can post all summer long to help keep all Illinoisians safe!

Topics Include:

• Limiting the rise of cases in during the summer
• Ways to ensure a COVID-19-free summer
• Ways to get outdoors in Illinois to reduce risk
• Reminders to stay aware of symptoms and to test
• Including the COVID-19 vaccine in summer essentials

Download Toolkit

Back to School Safety Social Media Campaign

As the school year approaches and families are getting ready for a new school year, it’s a great time to remind them about COVID-19 safety. These posts are designed to seamlessly integrate the COVID-19 vaccine into regular, routine school preparation in the late summer months. This campaign includes five graphics you can post in late-July, August, and September to help keep all of Illinois’ students healthy this school year!

Topics Include:

• Illinois schools as a safe place for young people
• Preventing missed school due to COVID-19
• Encouraging COVID-19 vaccination to prevent illness
• Helping children reach their full potential

Cold, Flu, and Respiratory Virus Season Social Media Campaign

As COVID-19 cases historically increase in the colder months, we’ve developed an original social media messaging kit designed to help your patients get ahead of the spread this fall. This campaign includes six graphics you can post during respiratory virus season to encourage COVID-19 vaccination.

Topics Include:

• Building a fall health kit
• Getting ahead of the spread
• The true cost of COVID-19
• Encouraging vaccination
• Keeping kids safe in Illinois
• Keeping pregnant people safe from COVID-19

Holiday Safety Social Media Campaign

As the holidays approach and friends and family start spending more time together inside, it’s important to remind people about the importance of COVID-19 vaccines to keep everyone safe. This campaign includes six graphics that can be posted in October, November, and December to help keep Illinois families safe during the holiday season.

Topics Include:

• Spreading joy, not germs
• Keeping older loved ones safe during the holiday season
• Protecting newborns
• Holiday travel